Job Description

• 3+ years of experience in content creation or marketing for an industrial B2B company.
• Basic photo and video shooting skills; editing experience is not required. (Drone operationg knowledge is a plus.)
• Basic knowledge of SEO copywriting and marketing copywriting.
• Strong ability to use AI tools to create and adapt content in different languages.
• Good understanding of branding and marketing strategy.
• Basic understanding of website analytics, social media analytics and campaign-performance reporting.
• Experience with international social media platforms.
• WeChat content experience is preferred.
• Ability to manage multiple projects, deadlines and external suppliers.
• Strong attention to detail and a proactive, hands-on working style. - Prepare and publish content for Facebook, LinkedIn, Instagram and YouTube.
• Prepare and publish content for WeChat Official Account and WeChat Video Account.
• Update the company website with exhibitions, news and product information.
• Prepare marketing materials, including datasheets, catalogues and brochures.
• Support international exhibition preparation, including booth design and marketing activities.
• Plan and implement email marketing campaigns.
• Maintain consistent branding and support marketing strategy execution.
• Coordinate with third-party designers and video editors for content preparation.

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