Job Description

The Marketing Manager holds significant importance in spearheading the company's public-facing marketing strategies. The ideal candidate should boast a track record of managing social media accounts and marketing activity for various brands, with a particular emphasis on high-end hospitality industry experience.

Essential Duties and Responsibilities:

Social Media:

• Source and manage photographers to ensure high-quality visual content for social media platforms.
• Create and schedule social content calendars for each account across all social channels
• Monitor and analyze social media performance metrics, providing regular reports and insights to optimize strategies.
• Engage with followers and respond to comments and messages in a timely and professional manner.
• Research growth opportunities with influencers and third parties
• Support and create content at on- and off-site events

Integrated Marketing:

• Plan and execute digital advertising campaigns across various platforms, including social media, search engines, and display networks.
• Develop and deploy e-blasts and newsletters to engage with customers and promote brand initiatives.
• Manage online profiles and listings on third-party platforms
• Oversee website updates and maintenance
• Analyze website traffic and user behavior to identify opportunities for improvement and optimization.
• Develop and implement marketing strategies to drive foot traffic and increase sales at physical locations.
• Coordinate local advertising efforts, including print ads, flyers, and signage.
• Cultivate partnerships with local businesses and organizations to expand brand reach within the community.
• Coordinate with PR teams to ensure consistent messaging and brand representation across all marketing channels.

Competencies & Qualifications:

• Experience in restaurants, Food & Beverage or luxury brands.
• Bachelor’s degree in communications/marketing, business, or a related field
• A passion for the restaurant industry and the culinary arts
• Hardworking, organized self-starter with strong attention to detail
• Ability to interpret analytics and determine proper KPIs for ROI and business growth
• Strong writer with a vested interest in social media
• Adobe Creative Suite experience
• Position is full-time in person at New York Corporate Office

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